“An organisation like MAF must always be looking forward, ready to meet the next challenge that God puts before us. Our new logo will benefit us in many ways as it unites us in fellowship and in purpose, and increases our recognition with all those that we seek to reach”. Stuart King, co-founder of MAF
The Christian symbol of the dove representing the Holy Spirit has been chosen as the symbol of our new common united logo. The bird also represents flight which is appropriate for our aviation orientated work. The swoosh through indicates activity and forward motion.
The colours also have significant meaning:
Our aircraft carry people, aid and the Good News of Jesus Christ to places where access is often otherwise denied, allowing lives to be transformed in body and spirit. What better visual symbol could there be for this than a dove? What better words than ‘Flying for Life’? We believe the new logo demonstrates the Gospel in action.